An Obvious Idea That Took
Surprisingly Long

Every cotton swab box in America carries the same warning: "Do not insert into ear canal." Every person who has ever purchased a cotton swab ignores it. This has been true since 1923, when Leo Gerstenzang watched his wife stick cotton on a toothpick and decided to commercialize it.

One hundred years. Billions of boxes sold. An entire industry built on a product whose primary use case its manufacturers refuse to acknowledge.

We thought that was strange.

The product

We didn't invent a new way to clean your ears. We made a better version of the thing you were already using. Medical-grade cotton that doesn't shed. Bamboo stems instead of plastic. Packaging that looks like it belongs next to your cologne, not hidden under the sink.

The cotton is denser than anything on a drugstore shelf. The stick has a slight flex to it — not flimsy, just responsive. These are details you feel the first time you use one. They're the reason people don't go back to the blue box.

What we believe

• Honesty We know what the product is for. We're not going to pretend otherwise. The entire brand is built on saying the thing everyone already knows.
• Less waste Bamboo stems, compostable packaging, no plastic anywhere. We ship every 8 weeks instead of monthly because fewer boxes means fewer trucks.
• Quality over volume 200 good swabs beat 500 bad ones. We'd rather make a product worth using than a product worth stockpiling.
• No lectures We're not your doctor. We're not your mom. We make cotton swabs. What you do with them is between you and your reflection.